Ferrigno Freedom Logo Design

Logo Design | Graphic Design

Before & After

Branding

The original Ferrigno Freedom logo encapsulates the idea that Dante Ferrigno has set himself free by improving the quality of his health thanks to the lion diet. I wanted to keep that concept in my redesigned logo but also to incorporate two elements that I think are central to his channel:

  1. The Lion Diet
  2. Meat

Applying the Brand

Graphic Design

My final test with any logo design I have done is to apply it to a real-world situation, in this case, the Ferrigno Freedom YouTube page. I want to see not just how it works as a logo, but how it could work as part of a cohesive brand language as well.

The Process

Graphic Design | Branding | Illustration

This YouTube video is a behind-the-scenes look at the logo design process, showing not just the successes, but also the failures that led to the final design.

About this Project

This project showcases a speculative redesign of the Ferrigno Freedom YouTube channel’s logo. The work includes:

  1. A complete logo redesign process, from initial sketches to final vector artwork
  2. A YouTube banner design incorporating the new logo
  3. Sample thumbnail designs using the new branding
  4. A detailed video documenting the entire design process

I undertook this project as a gesture of appreciation for Dante Ferrigno, whose channel has been a significant source of inspiration in my personal health journey. As a graphic designer and web developer, I saw an opportunity to contribute my skills to a content creator who has positively impacted my life.

This redesign aimed to capture the essence of Ferrigno Freedom – breaking free from unhealthy habits and embracing a transformative lifestyle. The project allowed me to demonstrate my logo design skills, showcase my creative process, and explore the nuances of YouTube channel branding.

Ferrigno Freedom

Check out the Ferrigno Freedom channel for videos about the carnivore diet and more health-based information.

Get In Touch

Want to work together on a similar project? I'd love to hear from you. Send me a message and let's get started.