The original Ferrigno Freedom logo encapsulates the idea that Dante Ferrigno has set himself free by improving the quality of his health thanks to the lion diet. I wanted to keep that concept in my redesigned logo but also to incorporate two elements that I think are central to his channel:
My final test with any logo design I have done is to apply it to a real-world situation, in this case, the Ferrigno Freedom YouTube page. I want to see not just how it works as a logo, but how it could work as part of a cohesive brand language as well.
This YouTube video is a behind-the-scenes look at the logo design process, showing not just the successes, but also the failures that led to the final design.